Scientists on Twitter
The science behind Twitter reach.
audience
What motivates us to act on climate: fear or hope?
Climate change communication is often characterized by either doom and gloom or unrealistic optimism. Which is more effective in getting people to act? Tone is … Read more
#WordsMatter: Language in Science Communication
As I’ve been writing my recent blog posts about science communication, I’ve run across a number of terms that are key to science communication, though … Read more